***Sorry guys, I have no idea what happened. I was wondering why I didn't get any comments on my entry...turns out it never posted. I forgot to hit "Publish Post" and instead saved it. Sorry everyone! My mistake.
State Farm Commercial
I'm sure you've seen this commercial a million times. I feel as though nearly every time I turn on the TV I see this ad...and it gets more and more annoying. There is nothing in this ad that makes State Farm appeal to me. There is no logos appeal- there are no statistics in the advertisement or featured celebrities that give State Farm credibility. There is no tangible pathos appeal- I do not sympathize with the situation or either of the characters. In fact, I find them both irritating- the woman is hypocritical, asking for State Farm to grant her a new boyfriend after getting aggravated her boyfriend just did the same thing. Neither character appeals to me or garners my sympathy, and overall I find the advertisement annoying, bland, and entirely forgettable.
What the heck is this? First of all those girls are creepy- The Shining, anyone? What's up with their braces and monotonous voices and weird outfits? They look like that creepy girl from The Orphan who was actually like 40 or something. I don't understand why they're sassing these ovens and frankly I don't care. The ovens actually look pretty sweet. And then the enthusiastic mother comes in and gets all excited about the ovens- overall, this commercial does nothing for me but freak me out. There is no logos appeal- nothing that makes IKEA credible or the spokespeople. There is also no pathos or ethos appeal- I feel no trust for the people selling the ad, or any kind of draw to the product being advertised.
Wow. Okay- there is a lot going on here. I feel like I'm watching the Baz Luhrmann version of Romeo + Juliet, except I can't really understand anybody. Random parts of the commercial seem to be in some weird fast forward, the colors hurt my eyes, and is that girl British? Also, on what highway is it okay to pull over because of lack of Pringles, cause some kind of major traffic jam, and exit your vehicles to go mingle with some scantily clad girls? There is no logos, no detectable pathos, and no tangible ethos. It's okay, Brad- we all make mistakes.
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