ORIGINALLY POSTED: FRIDAY, FEBRUARY 4, 2011.
ADS THAT JUST DON’T WORK
So since we were assigned the task of choosing an ad to use for our speeches, I’ve begun to leaf through a bunch of advertisements to see if any caught my eye. Though I did find several that would work for the purposes of the project, and worked in general as successful advertising, I found a whole bunch of ads that didn’t appeal to me whatsoever. For this week’s blog, I’m going to include some of those ads and explain why they don’t work.
First, let’s establish what makes an ad “good.” Credibility is one thing an audience subconsciously searches for with ads- they want to believe the source its coming from, whether it’s a well-known company or a well-known celebrity spokesperson. The credibility makes us feel more comfortable, and gives the product being sold more of a “tried and true” feeling. The organization of the ad is important also- it has to be visually appealing rather than overwhelming or hard to look at. The text must be an appropriate size and appropriately placed, where it draws attention to itself but doesn’t detract from the image.
Okay, you get the idea. Now here are a few ads that just didn’t do it for me…
http://www.tbcontinued.com/book/print_19_files/tnf_holiday.jpg
North Face…what? Okay this chick looks exhausted and seriously unhappy. Not to mention FREEZING. Where are her gloves? You’re a multi-million dollar company that manufactures snow gear and you couldn’t give this poor girl gloves? Her hands must be freezing! That circular metal thing is covered in ice! And the gear depicted…I wouldn’t want it. What color is that jacket, anyways? And she needs chapstick. This ad makes me fearful…if I buy North Face gear will I find myself in a similar predicament- freezing up on a mountain wearing a puke-colored jacket without gloves? Look how cloudy it is! I don’t want to be this girl, I want to stick her in front of a fireplace and give her hot chocolate. Nice try, North Face, but you’re not gettin’ me up on that mountain.
No McDonalds. Just no. What were you thinking? There’s basically no text on this ad, the tiny writing in the upper right hand corner makes me guess its an advertisement for a just-opening McDonalds. But seriously? A clown baby? This image has unfortunately stamped itself on my brain, and I’m already having nightmares. And I’m awake. This ad does nothing for the product the company sells- show me a Big Mac, show me some fries. Make me want to come to the new opening of McDonalds Kimaya, wherever the Hell that is. Instead, you’re making me want to stay far, far away. I would write more but that baby is staring at me and I have to minimize the page.
No comments:
Post a Comment